What is product design?
Product design is about making digital experiences easier for people to use. It starts with understanding real needs, then designing simple, clear journeys that feel calm, accessible, and human, not confusing or overcomplicated.
Who we're for!
We work with charities, non-profits, and purpose-led organisations who care deeply about the people they support. Often, that means working with limited time or resources, and with audiences who need clarity, reassurance, and ease. If you want your digital presence to feel thoughtful, accessible, and genuinely supportive… we’re likely a good fit.
Core Services
I help organisations understand how people really move through their digital products, where they get stuck, confused, or overwhelmed, and redesign those journeys to feel clearer and more supportive.
People reaching the right service faster, fewer frustrated users, fewer “where do I go?” enquiries.
Charities whose websites feel hard to navigate, or where people often contact the team because they can’t find the right information or support.
From early concepts to usable designs, I design digital products and features that solve real problems. This could be improving an onboarding experience, designing a support finder, or creating tools that help people access services more easily.
Better access to services, more confident users, and digital tools that feel supportive rather than confusing.
Organisations offering online services, forms, or resources that feel complicated, outdated, or difficult for users to understand.
I work on the moments that matter most - donating, signing up, booking support, or getting in touch. By reducing friction and improving clarity, I help increase completion rates and user confidence without making experiences feel pushy or transactional.
More completed donations, fewer abandoned forms, and less admin for your team.
Charities looking to improve donations, sign-ups, bookings, or enquiries without putting extra pressure on users or staff.
