Decent is a one-person UX and product design studio based in Bath, UK, built on a simple idea…

Design should be good for people.

Decent is a one-person UX and product design studio based in Bath, UK — built on the idea that design should be good for people.

I'm Luke, a freelance UX designer specialising in charities, not-for-profits, and purpose-driven brands. I work across user research, UX strategy, and product design, always starting with understanding the people behind the screen before touching a single pixel.

What I do

I help organisations simplify complex user journeys and design digital products that feel effortless to use — always with a thoughtful, people-first approach.

Who I work with

I collaborate with charities, not-for-profits, agencies, and independent brands across the UK, remotely and in person from my base in Bath.

Always striving for a better world. If you like what you see, let's talk.