Industry
Digital Product / Consumer Tech
Client
Queue x WhyBeforeUI
Helping podcast listeners share the moments that matter
Brief
My brief was to design a lightweight MVP feature that would help the team validate whether giving listeners better sharing tools could meaningfully increase episode shares and social referral traffic.
Design
I focused on reducing the distance between the moment a listener hears something worth sharing and the act of sharing it.
Impact
By keeping the scope tight and focused on two complementary MVPs, the feature was designed to be testable from day one. The expected outcome was a measurable increase in episode shares and social referral traffic — with the popularity data generated by the feature opening the door to smarter discovery and personalisation for Queue down the line.
Long-form podcasts are going unshared and undiscovered.
Queue is a podcast app built for discovering, following, and listening to shows. It offers a clean player, personalised recommendations, and simple tools to save and share moments. The team had identified a gap: episodes were being listened to but rarely shared. Creators were doing all the work to produce clips, while listeners — who were often the most passionate advocates — had no easy way to share the moments they loved. My brief was to design a lightweight MVP feature that would help the team validate whether giving listeners better sharing tools could meaningfully increase episode shares and social referral traffic.
Next steps for Queue
A/B test the quick share flow against the current sharing flow with a beta group of users — measuring share rate, clip creation, and social referral traffic to validate whether the new feature drives meaningful behaviour change before investing in the full clip creation experience.